Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services.
Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service.
Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to 4K and 8K Ultra HD TVs.
Sony Electronics' Tech Tuesday is a weekly webinar series created in mid-2020 to maintain their relationship with the A/V community. The pandemic outbreak prompted them to pivot really quickly to virtual interactions. Once they got off to a successful start and helped interactively facilitate an engaging dialogue with the industry, they began to scale up the production value of the webinar.
The live broadcast ranges from product launches, demonstrations, and user interfaces to panel discussions with industry leaders. Sony Electronics' expectations for their recurrent webinars require a platform with state-of-the-art broadcast technology and the tenacity to sustain the series long-term. And so, they started with an A/V webinar platform that gave short-term satisfaction; but when they discovered InEvent, their user experience changed for the better.
In addition to growing their audience for Tech Tuesday, Sony Electronics will continue to explore new types of content to show their attendees to keep them engaged. They also have the intention of leveraging more features on the InEvent exists to provide value for clients that yields sustained usage and increment in deals sealed for partners.
Sony Electronics chose to deviate from the traditional webinar style and pursue unconventional broadcasts on a grand scale.
Seize the moment like Sony Electronics does with their Tech Tuesday Webinar series. If you are looking to leverage the best A/V strategies for your webinars, reach out to us and ensure you check out the pricing plans. You are a step away from hosting your most successful webinars. Don't hesitate a second; take bold strides into the future of webinars today!
The platform we used before InEvent met the need for the moment...There came a stern point where it was a combination of licenses running out for the platform, in conjunction with the urgent need to scale our production value. We wanted the series to appear in live broadcasts instead of just a PowerPoint presentation our viewers watched while listening to a voice in the background. Chris Repetti, Events Manager and Video Producer @ Sony