EOCI Pharmacomm is a full-service medical education agency based in Montréal, Canada. Their talented CME professionals are experts in program strategy, content development, instructional design, event management, and digital media.
Before the outbreak of the pandemic and the swift pivot to virtual events, EOCI Pharmacomm had its custom-made virtual platform, which shared some similarities with the InEvent platform. On the contrary, it had a high-quality production value, which required them to rent a studio or a hotel meeting room, and hire a filming crew that would stream the doctors sitting on a panel giving the presentations. They sought to go beyond their usual strategy by opting for a platform where their attendees could watch the sessions live and on-demand.
Additionally, they needed a fitting substitute for networking at in-person events because they run a series of accredited medical programs which demand high interactivity and professionalism in presentation. While exploring solutions, they encountered Zoom Webinar, which they utilized for a series of conferences and small events held in 2020 and partly in 2021. EOCI Pharmacomm realized that Zoom Webinar lacked an all-in-one solution for engagement, data presentation, and professional broadcast streaming. Here's Craig Ward Specialist at EOCI Pharmacomm, has to say about using Zoom Webinar:
Before EOCI Pharmacomm began using InEvent, they were skeptical because they had heard many companies complain about different platforms that they've used for their events. In Craig's words:
EOCI Pharmacomm is entirely satisfied with its choice of audio-video platform. Out of the numerous features that InEvent provides, leveraging sponsor booths, email communication, and speed networking has stimulated regular attendance and sponsorship of their events.
Networking is equally essential to EOCI Pharmacomm's events because it's something that they describe as 'missing from the virtual world'. Networking was a critical part of their face-to-face meetings, which were taken away by the pandemic. Currently, they are not worried about their virtual events being void of networking because the Speed Networking feature is a professional substitute for in-person networking.
Everything we need is all in one space, one of which includes easy email communication with the attendees from the platform. Initially, we would have to communicate outside of Zoom because it doesn't have that feature. We generate revenue from our sponsors, and we found that our sponsors have been pleased with all our events so far that they keep sponsoring more events. Then also customizations; being able to brand every event has a nice touch and makes them look professional so it doesn't look like any other event. Instead, it looks like our own. Craig Ward - Digital Media Specialist
