Maximize a pricing study's ROI: When, why, and to what depth should you conduct a pricing strategy

Ken is a Senior Director in the Software, Internet and Media practice at Simon-Kucher & Partners, based in the San Francisco office.  Ken’s clients include technology companies that are focused on top line revenue growth through optimization of pricing and packaging.  With over 20 years of experience in the software and telecomm industries (with Fortune 100 members, venture-funded growth companies and early-stage start-ups), Ken has led product strategy, go-to-market planning and execution, and customer lifetime value growth.  Prior to joining Simon-Kucher, Ken worked with global consultancies (Ernst & Yong and Accenture) improving clients product management and business processes, and directed product management organizations for multiple companies.

Ken earned his MBA from the University of Washington and a BS in Aerospace Engineering from the University of Colorado.